About the Guest(s):

Amit Parmar is the co-founder and CEO of Cliquify, a platform poised at revolutionizing how hiring teams leverage social media for employer brand storytelling. With a seasoned background that spans across esteemed companies like Unisys, IBM, Thermo Fisher, and Johnson & Johnson, Amit brings a wealth of knowledge in digital strategies for talent attraction. His leadership at Cliquify is aimed at empowering recruiters, hiring leaders, and employees to harness their social networks effectively to magnetize talent aligned with their organizational values and purpose.

Episode Summary:

In this thought-provoking episode, Jeff Lackey, CEO of JKL Advisors, invites Amit Parmar of Cliquify to delve into the expanding role of social media in the recruitment process. As the business landscape continuously evolves, employers are recognizing the pivotal role social media plays in not just marketing products but also in attracting top-tier talent. This episode hones in on the strategies that CEOs can employ for winning the war on talent by leveraging the authentic voices of their workforce through social platforms.

A revelatory white paper by ISims shows how social media campaigns can potentially increase candidate applications by up to 50%. Jeff and Amit discuss this shift and touch upon a LinkedIn study illuminating the prevalence of social media in job discovery. Amit describes Cliquify's core mission – amplifying organic, compelling content shared by actual company employees to cultivate a more engaging and truthful depiction of a company's culture. They outline both the tangible and intangible benefits of a robust social media strategy for hiring, including enhanced employer branding and amplified employee referrals, positioning companies well ahead in the competitive talent market.

Key Takeaways:

Utilizing social media in recruitment can significantly enhance the application rate and quality of hires.

Employee-shared content resonates better, with up to eleven times more engagement than corporate-shared content.

A strong referral program, enlivened through social media, can yield a higher caliber of diverse talent.

Automation tools like Paradox AI and Automation Anywhere stand to revolutionize not just talent acquisition, but HR functions at large.

As a CEO, considering an investment in talent attraction and engagement tools is essential for capturing top talent and subsequent business growth.

Notable Quotes:

“85% of candidates find their next job through social media, including LinkedIn.” – Amit Parmar

“Your referral program is the number one place that you can get strong candidates.” – Jeff Lackey

“The ability for you to connect with individuals beyond the job description today is super critical.” – Amit Parmar

“Your brand is a huge asset that will drive your future growth as well.” – Amit Parmar

“If you're a CEO, you might not have ever seen this, but employee referrals are the highest performing.” – Jeff Lackey